AG1
drinkag1.com
I developed the style guidelines for AG1's Lifecycle Marketing and Display Advertising, setting the foundation for consistent brand messaging across all customer touchpoints. By leading creative strategy and design for these channels, I drove campaigns that increased conversions and expanded brand awareness at critical points in the customer lifecycle.
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ADVERTISING & MARKETING
BRANDING & DESIGN DIRECTION
De Soi
drinkdesoi.com
As part of De Soi’s user onboarding experience, I designed an intuitive and engaging welcome flow that seamlessly aligns with the brand’s sophisticated yet playful personality. The flow kicks off with a dynamic pop-up, carefully crafted to capture users’ attention in a non-intrusive way while introducing them to the essence of De Soi’s distinctive voice. The pop-up design not only matches the brand’s modern, elevated aesthetic but also ensures a delightful first interaction, setting a tone of luxury with a touch of fun.
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ADVERTISING & MARKETING