Cariuma

UI/UX

Design Support
Eric Rosario
I was tasked with conceptualizing and designing Cariuma’s Reforestation Page, a key feature of the brand’s sustainability and environmental impact efforts. Collaborating closely with the marketing and content teams, I worked to craft an engaging and visually compelling experience that would highlight Cariuma’s commitment to reforestation and make the initiative more accessible to their audience.



In my design approach, I began by immersing myself in the company’s mission, ensuring the page aligned with Cariuma’s clean, modern aesthetic while emphasizing their environmental impact. One of the standout features I developed was a unique, interactive map that allows users to explore the specific regions where Cariuma is working to restore ecosystems through their reforestation partnerships. This map wasn’t just a visual tool; it’s designed to actively engage users by providing detailed information about each initiative, including statistics and location insights.



To complement the interactive map, I focused on creating a clean, streamlined layout that makes navigating the page intuitive and user-friendly. The design blends thoughtful imagery with concise content, guiding users through the story of Cariuma’s reforestation efforts. This approach ensures that visitors can easily understand and connect with the brand’s mission, while also fostering a sense of transparency and trust.

The final design effectively merged storytelling, data visualization, and user interaction, creating a seamless and informative page that not only communicates Cariuma’s sustainability efforts but also fosters a deeper connection with users. The interactive map, in particular, became a central element in helping users understand the real-world impact of Cariuma’s work.